Why GMB Matters More Than Social Media
In this digital age, social media is all the rage. It’s a platform where businesses can engage with their audience, create brand awareness, and even drive sales. But let’s face it, with the constant changes in algorithms, it’s not always easy to reach your audience. That’s where Google My Business (GMB) comes in.
What is GMB, you ask? It’s a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By creating a GMB listing, you can provide customers with valuable information about your business, such as your address, phone number, website, hours of operation, and even reviews.
The Power of Local SEO
Did you know that 46% of all Google searches are local? That’s right, people are searching for businesses near them. And with a GMB listing, your business has a better chance of appearing in those local searches.
By optimizing your GMB profile, you can improve your local SEO and increase your chances of appearing in the coveted Google 3-pack (the top three businesses that appear in local search results). This means more visibility, more clicks, and ultimately, more business.
But wait, there’s more! Your GMB listing also provides valuable insights into how customers are finding and interacting with your business. You can see how many people are calling you, visiting your website, and even requesting directions to your location.
The Importance of Reviews
We all know the power of word-of-mouth advertising. And with GMB, customers can leave reviews about your business for all to see. This not only helps build trust with potential customers but also signals to Google that your business is relevant and trustworthy.
But don’t just sit back and wait for reviews to come in. Encourage your happy customers to leave a review on your GMB listing. And if you do happen to get a negative review, respond in a timely and professional manner to show that you care about your customers’ experiences.
Why GMB Outranks Social Media
Now, don’t get us wrong, social media still has its place in the digital world. But when it comes to local SEO, GMB outranks social media in several ways.
Firstly, Google loves its own products. By creating a GMB listing, you’re essentially telling Google that your business is legit and should be considered for local searches.
Secondly, GMB provides more valuable information about your business than social media platforms. Customers can find your address, phone number, and hours of operation right on your GMB listing, without having to navigate through your social media profiles.
Lastly, GMB provides more measurable results than social media. With GMB insights, you can see exactly how many people are interacting with your business, whereas social media metrics can be a bit murky.
In conclusion, if you want to improve your local SEO and increase your chances of appearing in local search results, then you need to create a Google My Business listing. It’s free, easy to use, and provides valuable insights into how customers are finding and interacting with your business.
So, what are you waiting for? Get started on creating your GMB listing today and watch your business grow!