Adding videos to your website and social media profiles can help your business increase visitor engagement, build trust and credibility, and drive conversions from your digital properties.

10‭ ‬Tips for Marketing Your Business with Facebook Advertising

10‭ ‬Tips for Marketing Your Business with Facebook Advertising

Your company needs more customers,‭ ‬so you are examining marketing options.‭ ‬Advertising on Facebook is one option that you do not want to overlook.‭ ‬Facebook advertising is extraordinary in offering the ability to select‭ ‬a particular target audience,‭ ‬monitor the effectiveness of your ads,‭ ‬and modify the ads to adjust to responses.‭ ‬To get maximum results from Facebook Advertising,‭ ‬it just takes a few key steps.‭

1.‭ ‬Begin With a Clear Goal.‭ ‬Two of the most common goals would be to generate sales directly from the ad or to increase awareness of your business while building a contact list for future marketing efforts.‭ ‬Everything about your ad should be constructed with your primary goal in mind.

2.‭ ‬Choose the Geographic Area.‭ ‬Does your business only serve your local area‭? ‬Do you sell products that can easily be shipped anywhere in the world‭? ‬For either of these cases or anything in between,‭ ‬you can tailor the regions where your ads will appear to match your needs.

3.‭ ‬Customize Your Ad for The Demographic You Wish to Reach.‭ ‬Because of the information Facebook collects about its users,‭ ‬you can define the advertisement’s target market‭ ‬based on age,‭ ‬gender,‭ ‬location,‭ ‬interests,‭ ‬or‭ ‬several other criteria.‭ ‬Combining those‭ ‬criteria allows you to be specific when you construct your ad for that target.

4.‭ ‬Direct Your Ad to Existing Contacts.‭ ‬Upload a customer or contact email list.‭ ‬Any of the people on that list that are also Facebook members will receive your ad.‭

5.‭ ‬Set Your Budget.‭ ‬You can choose to run ads continuously or for a‭ ‬particular period,‭ ‬and you can select how much you are willing to pay.‭ ‬Budgets are set as a maximum daily expenditure or total expenditure over the duration of the campaign.‭

6.‭ ‬Use Images.‭ ‬Images receive far more interest and generate higher response rates than text-only ads.‭ ‬Consider creating‭ ‬multiple‭ ‬ads with different images to examine their relative effectiveness.

7.‭ ‬Use Facebook Ad Manager.‭ ‬Ad Manager accumulates metrics on responses to your ads and presents them in comparison to goals established when the campaign was initiated.‭ ‬Using the information available,‭ ‬you can alter the campaign,‭ ‬changing the budget or target market or even completely re-creating the ad.‭ ‬A big plus‭ – ‬Facebook Ad Manager is available as a smartphone app.

8.‭ ‬Use Conversion Tracking.‭ ‬With Conversion Tracking,‭ ‬you place JavaScript code on your website that tracks visitors‭’ ‬actions.‭ ‬That JavaScript sends info to Facebook,‭ ‬where it is compared with their record of prospects that looked at or clicked on your ad.‭ ‬Among other things,‭ ‬you can determine how many people viewed your website or made a purchase after seeing your Facebook ad.

9.‭ ‬Boost your posts.‭ ‬Boosting a post is a different type of advertising.‭ ‬Boosting a post causes it to appear higher in the News Feed of the ad recipients,‭ ‬thus raising the likelihood that it will be seen.‭ ‬You can have any post boosted,‭ ‬increasing its exposure.

10.‭ ‬Always include a Call to Action.‭ ‬Salespeople know the axiom‭ “‬Always ask for the sale.‭” ‬Professional salespeople do not present information‭ ‬to prospects and hope they will choose to buy.‭ ‬They‭ ‬offer the information and ask the‭ ‬prospect to act‭ – ‬to make the purchase.‭ ‬You need to do that in every ad you create.‭ ‬Depending upon your desired response,‭ ‬include buttons or links asking the reader to respond.‭ “‬Click Here to Buy,‭” “‬Like This Page,‭” ‬or‭ “‬Click Here to Receive My Newsletter‭” ‬for example.

Follow these tips in creating Facebook ads and expect a transformation of public response to your advertising.