2. You May Be Losing Half of Your Visitors
As many as 53% of users will abandon a page if it takes longer than three seconds to load from a mobile device. This means you’re essentially cutting your income in half from those who use smartphones.
Mobile-friendly website design relies on speed and layout. If the images are too large or if there are elements like Flash, they will reduce the speed of your site. These elements are what will drive users to the competition.
3. Using Google to Search for Businesses
More searches are performed on Google from mobile technology than desktops in the United States. This includes business information, product details, reviews and more.
This goes to show why it’s vital to have a mobile site ready and optimized for mobile SEO. Think of it as an interactive phone book in the palm of a consumer’s hand. Even in a local environment, your walk-in customers are going to find you on sites like Google.
4. Regular Shoppers Use Smartphones
About 60% of smartphone users in the United States make purchases at least once per month. As many as one in five will do so globally on a daily basis. This aspect alone should be enough to focus your attention on mobile-friendly site design.
If you don’t have a responsive site, imagine what a 20% increase in daily sales would do for your company. The return on investment for even a small business could theoretically pay for itself within days from a properly designed and optimized mobile site.
5. The Mobile First Index
Google is shifting search results to rank according to a mobile-first index. This doesn’t mean that desktops are no longer considered, but it does mean a mobile-friendly website will be given priority in the very near future (July) and that you should consider incorporating mobile SEO for Google Mobile-First Indexing.
What does this mean for your website? It means that sites without mobile-friendly design and layout will be ranked lower. For some, it may mean a drastic drop in organic search traffic. If the site is ready for smartphones and tablets, then it may also mean a considerable improvement in search rank.
6. Quick Mobile Search Results
Optimizing the site for mobile searches is very effective in terms of turn around. In reality, approximately 70% of these results in an action on a website within an hour.
A website that isn’t optimized for mobile-first isn’t going to rank well on the results page. This means you’re handing the competition quick traffic and sales. Consider how nearly half of consumers search on mobile devices daily and what that could mean for your business.
These 6 facts and many more scream just one thing: IF YOU DON’T HAVE A MOBILE-FRIENDLY SITE YOU ARE LOSING MONEY! Period.