Page load times have always been important to Google. It can make the difference I'm showing up in a search result or not. (Actually, you probably do show up in the search results... on page 437. And that gets ya nothin’.) But now, with mobile playing an even larger part in all of our lives, Google wants your website to be responsive and display correctly on whatever device a person is using AND load really fast because our attention spans are really short.
Why this push for mobile optimized websites? Check out these 3 stats:
- 80% of internet users own a smartphone. (Smart Insights)
With so many wireless providers giving away free smartphones with their contracts, this number is only going steadily increase -- which is good news for companies with a mobile marketing strategy, not so good for those that don’t.
- 48% of consumers start mobile research with a search engine --but 33% go directly to the site they want. (Smart Insights)
This is why you want to produce valuable content that makes it easy for your buyer persona to find you online. You also want, excuse me, need to optimize for mobile search results.
- 57% of users say they won’t recommend a business with a poorly-designed mobile site. (socPub )
A poor mobile presence can make your organization look unprofessional and out of touch with the modern consumer. Optimize for mobile to make the right first impression.
Listen, the bottom line is if you're not thinking, planning, or marketing mobile, you're hurting your bottom line. Embrace the mobile!