Wednesday, 28 February 2018 09:06

Google: Site Speed Big Factor for Mobile Search Ranking Starting July 2018

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Gotta Have Speed, Baby!

It's no secret that Google has been focused on getting marketers and site owners to improve mobile site experience for quite a while. And now, with almost 60% of searches done on mobile devices, it's more important than ever.

From an SEO standpoint not having a website that is responsive (mobile-friendly) is costing you money. Look, when people are ready to buy they search for the product or service that they need. They don't search in a book, they search on Google. It’s so common that “Googling” is now a part of our vocabulary.

Speed Matters

One of the important things that Google looks at in ranking a website is its load time on mobile devices. As a guideline, Google recommends that a site loads and becomes usable within 5 seconds on a mid-range mobile device with a 3G connection and within 3 seconds on a 4G connection.

Page load times have always been important to Google. It can make the difference I'm showing up in a search result or not. (Actually, you probably do show up in the search results... on page 437. And that gets ya nothin’.) But now, with mobile playing an even larger part in all of our lives, Google wants your website to be responsive and display correctly on whatever device a person is using AND load really fast because our attention spans are really short.

Why this push for mobile optimized websites? Check out these 3 stats:

  • 80% of internet users own a smartphone. (Smart Insights)
    With so many wireless providers giving away free smartphones with their contracts, this number is only going steadily increase -- which is good news for companies with a mobile marketing strategy, not so good for those that don’t.
  • 48% of consumers start mobile research with a search engine --but 33% go directly to the site they want. (Smart Insights)
    This is why you want to produce valuable content that makes it easy for your buyer persona to find you online. You also want, excuse me, need to optimize for mobile search results.
  • 57% of users say they won’t recommend a business with a poorly-designed mobile site. (socPub )
    A poor mobile presence can make your organization look unprofessional and out of touch with the modern consumer. Optimize for mobile to make the right first impression.

Listen, the bottom line is if you're not thinking, planning, or marketing mobile, you're hurting your bottom line. Embrace the mobile!

Not sure your site is mobile-friendly? Find out here  Curious about your mobile site speed? Check it here


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Jeff Barkacs

Jeff has been in advertising and marketing since 1988 when he started selling, writing, and producing TV spots for local cable insertion. From there he went on to work in radio, print, and specialty advertising. In 2002 he saw the future of marketing was digital. Since then he has worked exclusively in website design, search engine optimization, and social media marketing. He's worn many hats in the industry and in life, as he is a victim of male pattern baldness. His favorites are fedoras.

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