Wednesday, 14 February 2018 08:44

Crappy Customer Care

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Customer service is a tough thing to deliver, or so it seems. I've been having trouble with one of my services and the nightmare I've gone through to try and get this situation taken care of has left me frazzled, frustrated, and pissed.

It amazes me how easy it is to get signed up for something and have the money taken out of your account instantly, but try to get a refund, try to get service and all of a sudden you're on your own or it takes 4 to 6 weeks to see the money back in your account. Why didn't it take 4 to 6 weeks to take the money? A financial mystery.

As small business owners, we have to be aware that customer service matters and it matters probably more than anything else. And we all know that word-of-mouth advertising, which truly is the most effective form of advertising, gets spread 100 times faster when service is bad than it ever does when it's good.

Just a little reminder for us all. I guess if you're a big dog with millions of customers you can get away with crappy customer service, but a small business owner in a small town definitely can NOT afford that luxury. Be good to your customers and they'll be good to you.

Thank you and have a great day!

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Jeff Barkacs

Jeff has been in advertising and marketing since 1988 when he started selling, writing, and producing TV spots for local cable insertion. From there he went on to work in radio, print, and specialty advertising. In 2002 he saw the future of marketing was digital. Since then he has worked exclusively in website design, search engine optimization, and social media marketing. He's worn many hats in the industry and in life, as he is a victim of male pattern baldness. His favorites are fedoras.

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