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Monday, 14 April 2014 17:39

Blogging: Practicing the Preaching

tipSo, I was talking to a client and friend this morning, Maureen O'Hare of A Jewel Home Decor and More, and we were discussing the launch of her new website. We discussed ways to get traffic to the site, but then she asked about repeat traffic. What should she do to get people to come back to the site once they've been there? We talked about driving traffic through Facebook posts and Pinterest pins, but I always brought it back to blogging.

I stressed to Maureen the importance content marketing, using your website's content to work for you by bringing in visitors. I extolled the benefits of consistency in the blogging effort. I told her that all her blog posts didn't need to be tomes of information paragraphs long. I mentioned that one of my favorite bloggers, Seth Godin, sometimes would just write a couple of sentences and that was his blog post. The point was that he was blogging, that he was adding relevant content to his website frequently. And, consequently, he's a very successful online marketer and consultant. (Obviously, Seth Godin has done more than simply write blog posts. He's a successful author and marketer. I just wanted to point out that sometimes short is sweet.)

Sunday, 28 July 2013 11:21

Domain Name Blues

I've had to deal with it more times than I care to remember:  People have a domain name for an existing website, but have no idea where the name is registered, who has access to the account, and who's listed as the registrant. And so we begin the wonderful odyssey of trying to claim the domain name and point it to the new website.

I tell you, sometimes I play hell trying to get these domain names released from past web designers. They're like a dog with a bone. They don't want to lose a client and they think that if they hold the domain name ransom or make it difficult for me to get, the client will just want to give up and stay with them. (At least, that's all I can figure that's going through their heads.) In fact, I recently had the developer in the Kansas City area tell me that he's not going to make it easy for me to get the client's domain name. Quote: "I'm not in the habit of making life easy for my competitors." And he didn't. 

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