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Does your small business need a social media marketing agency?

Maybe not, but you might want to consider the following before making that decision.

According to recent statistics, 60% of small businesses say they use social media to market themselves, yet only about 12% of those surveyed feel that they're using it effectively.

Now, there are many factors that contribute to the low percentage of efficient use, including understanding which platforms to use and how, inconsistency with posting, and poor content. Here's another stat, though: Only 12% of businesses say they use a social media marketing manager or agency. Coincidence that that number matches the 12% mentioned above? I don't think so.

Today one of the biggest demands of every business is having and maintaining a good social media presence. And a marketing agency can help.

While the benefits of using a social media marketing agency for your business are many, here are the top 3:

Published in Social Media

Using YouTube as a marketing tool nowadays should be a given. It is, after all, the second largest search engine behind Google on the planet and the third most visited, exceeded only by Google and Facebook respectively. But many small business owners are not using it, or not using it effectively, because they don't know what to do.

Making a video and uploading it to YouTube is not hard. Some people may think that the video must be professionally produced, but that's just not so. In fact, lesser, or amateurish quality sometimes gets more views and shares than a slick, professional production. Why? Because people like real.

Today, with smart phones and their cameras being as good as they are, anyone can quickly shoot a 1 to 2 min. video explaining a product, a service, or just introducing yourself and your business to the world. The next thing to do is upload it to YouTube.

Published in Social Media