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Are you using hashtags to get the most out of your social media strategy? Do you know how many you should be using on each network?

Hashtags can push your posts to a whole new world beyond your existing followers, but each network is a few unwritten rules about how many work best. What's considered overkill and rude on some networks is perfectly acceptable on others.

Take a look at this infographic from QuickSprout for their social media hashtag guide.

Published in Social Media

Does your small business need a social media marketing agency?

Maybe not, but you might want to consider the following before making that decision.

According to recent statistics, 60% of small businesses say they use social media to market themselves, yet only about 12% of those surveyed feel that they're using it effectively.

Now, there are many factors that contribute to the low percentage of efficient use, including understanding which platforms to use and how, inconsistency with posting, and poor content. Here's another stat, though: Only 12% of businesses say they use a social media marketing manager or agency. Coincidence that that number matches the 12% mentioned above? I don't think so.

Today one of the biggest demands of every business is having and maintaining a good social media presence. And a marketing agency can help.

While the benefits of using a social media marketing agency for your business are many, here are the top 3:

Published in Social Media