In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.
Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
Here’s everything you need to know about video marketing and why it’s being hailed as the future of content:
Are you using hashtags to get the most out of your social media strategy? Do you know how many you should be using on each network?
Hashtags can push your posts to a whole new world beyond your existing followers, but each network is a few unwritten rules about how many work best. What's considered overkill and rude on some networks is perfectly acceptable on others.
Take a look at this infographic from QuickSprout for their social media hashtag guide.
Look, Facebook is big. You know that. And it’s still the biggest dog in the park, despite what you might have heard. Everyone is on Facebook, at least 64% of Americans over 12, anyway. And this number alone makes it a big deal for brands, big and small.
I’ve broken this into 2 parts: Users and usage; and businesses, brands, and marketing.
Maybe not, but you might want to consider the following before making that decision.
According to recent statistics, 60% of small businesses say they use social media to market themselves, yet only about 12% of those surveyed feel that they're using it effectively.
Now, there are many factors that contribute to the low percentage of efficient use, including understanding which platforms to use and how, inconsistency with posting, and poor content. Here's another stat, though: Only 12% of businesses say they use a social media marketing manager or agency. Coincidence that that number matches the 12% mentioned above? I don't think so.
Today one of the biggest demands of every business is having and maintaining a good social media presence. And a marketing agency can help.
While the benefits of using a social media marketing agency for your business are many, here are the top 3:
No, not really news, but your Facebook reach is declining. So is everyone else's. Organic reach has declined to 6%, a drop of almost 50% since October 2013.
Why the downward trend?
Two obvious reasons: First, Facebook has become a crowded place and there's only so much space in a person's newsfeed. There are over 18 million business pages on Facebook competing with yours.
The second reason is the Facebook wants to make money, making it necessary for you to pay for Facebook ads to increase your reach.
So how do you show up on your customers' newsfeeds? According to Lars Backstrom, a Facebook engineer, there are as many as 100,000 factors that influence the content that goes on your newsfeed. And Facebook keeps this recipe very close to their vest.
Okay, maybe not in the traditional sense of the word, but you are not in control of your content. Facebook could, at any time, deem something you post is inappropriate or unacceptable and take it down. They could even close your account. In fact, just recently Mark Zuckerberg was overheard talking with German Chancellor Minister Angela Merkle about censoring anti-immigrant posts in the midst of Europe’s refugee crisis. From CNBC.com earlier this month: