Mobile technology has grown to be a part of everyday life for most of us. Unfortunately, not everyone considers the use of a smartphone when it comes to website design. In today’s market, you might as well send your customers to your competitors. That’s essentially what not having a mobile-friendly site is doing.
By not having a responsive website that displays well on smartphones and tablets, you’re alienating a majority of your audience. This will undoubtedly result in losing out on revenue.
Since the first of the year, I've been designing my clients' websites mobile first. In other words, I build them giving priority to how well they function and display on mobile devices. Here are 6 reasons why:
1. Desktop vs Mobile Users
In 2016, mobile users surpassed desktop in Internet traffic. Today, just over 52% of all Internet users browse websites from a smartphone. This means that more than half of those people visiting your site are doing so from mobile technology.
Why is this important? Because having a basic site simply does not look good when viewed on a small screen. It’s more difficult to use and requires visitors to zoom into content in order to read it. The experience results in a poor opinion from the visitor, who may not come back to your site later.
Gotta Have Speed, Baby!
It's no secret that Google has been focused on getting marketers and site owners to improve mobile site experience for quite a while. And now, with almost 60% of searches done on mobile devices, it's more important than ever.
From an SEO standpoint not having a website that is responsive (mobile-friendly) is costing you money. Look, when people are ready to buy they search for the product or service that they need. They don't search in a book, they search on Google. It’s so common that “Googling” is now a part of our vocabulary.
One of the important things that Google looks at in ranking a website is its load time on mobile devices. As a guideline, Google recommends that a site loads and becomes usable within 5 seconds on a mid-range mobile device with a 3G connection and within 3 seconds on a 4G connection.