Mobile technology has grown to be a part of everyday life for most of us. Unfortunately, not everyone considers the use of a smartphone when it comes to website design. In today’s market, you might as well send your customers to your competitors. That’s essentially what not having a mobile-friendly site is doing.
By not having a responsive website that displays well on smartphones and tablets, you’re alienating a majority of your audience. This will undoubtedly result in losing out on revenue.
Since the first of the year, I've been designing my clients' websites mobile first. In other words, I build them giving priority to how well they function and display on mobile devices. Here are 6 reasons why:
1. Desktop vs Mobile Users
In 2016, mobile users surpassed desktop in Internet traffic. Today, just over 52% of all Internet users browse websites from a smartphone. This means that more than half of those people visiting your site are doing so from mobile technology.
Why is this important? Because having a basic site simply does not look good when viewed on a small screen. It’s more difficult to use and requires visitors to zoom into content in order to read it. The experience results in a poor opinion from the visitor, who may not come back to your site later.