Using YouTube as a marketing tool nowadays should be a given. It is, after all, the second largest search engine behind Google on the planet and the third most visited, exceeded only by Google and Facebook respectively. But many small business owners are not using it, or not using it effectively, because they don't know what to do.
Making a video and uploading it to YouTube is not hard. Some people may think that the video must be professionally produced, but that's just not so. In fact, lesser, or amateurish quality sometimes gets more views and shares than a slick, professional production. Why? Because people like real.
Today, with smart phones and their cameras being as good as they are, anyone can quickly shoot a 1 to 2 min. video explaining a product, a service, or just introducing yourself and your business to the world. The next thing to do is upload it to YouTube.