In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.
Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
Here’s everything you need to know about video marketing and why it’s being hailed as the future of content:
So, I was talking to a client and friend this morning, Maureen O'Hare of A Jewel Home Decor and More, and we were discussing the launch of her new website. We discussed ways to get traffic to the site, but then she asked about repeat traffic. What should she do to get people to come back to the site once they've been there? We talked about driving traffic through Facebook posts and Pinterest pins, but I always brought it back to blogging.
I stressed to Maureen the importance content marketing, using your website's content to work for you by bringing in visitors. I extolled the benefits of consistency in the blogging effort. I told her that all her blog posts didn't need to be tomes of information paragraphs long. I mentioned that one of my favorite bloggers, Seth Godin, sometimes would just write a couple of sentences and that was his blog post. The point was that he was blogging, that he was adding relevant content to his website frequently. And, consequently, he's a very successful online marketer and consultant. (Obviously, Seth Godin has done more than simply write blog posts. He's a successful author and marketer. I just wanted to point out that sometimes short is sweet.)