Mobile technology has grown to be a part of everyday life for most of us. Unfortunately, not everyone considers the use of a smartphone when it comes to website design. In today’s market, you might as well send your customers to your competitors. That’s essentially what not having a mobile-friendly site is doing.
By not having a responsive website that displays well on smartphones and tablets, you’re alienating a majority of your audience. This will undoubtedly result in losing out on revenue.
Since the first of the year, I've been designing my clients' websites mobile first. In other words, I build them giving priority to how well they function and display on mobile devices. Here are 6 reasons why:
1. Desktop vs Mobile Users
In 2016, mobile users surpassed desktop in Internet traffic. Today, just over 52% of all Internet users browse websites from a smartphone. This means that more than half of those people visiting your site are doing so from mobile technology.
Why is this important? Because having a basic site simply does not look good when viewed on a small screen. It’s more difficult to use and requires visitors to zoom into content in order to read it. The experience results in a poor opinion from the visitor, who may not come back to your site later.
Now, before we get started I want to make it clear that I'm no engineer. Websites, SEO, and marketing? Got ya covered! Automotive repair? Not so much.
A HILLBILLY FIX
Months ago the inside driver’s door handle on my car broke. For a while, I would roll down the window to open the door from the inside. It was inconvenient, but when it comes to things mechanical, I’m not all that savvy.
With winter coming I needed a better way to open my door, so I took off the door handle, rigged a small chain around the cable that opens the latch, then fed it through the opening by the handle and voila! A redneck rigging to be sure, but it got the job done.
Gotta Have Speed, Baby!
It's no secret that Google has been focused on getting marketers and site owners to improve mobile site experience for quite a while. And now, with almost 60% of searches done on mobile devices, it's more important than ever.
From an SEO standpoint not having a website that is responsive (mobile-friendly) is costing you money. Look, when people are ready to buy they search for the product or service that they need. They don't search in a book, they search on Google. It’s so common that “Googling” is now a part of our vocabulary.
One of the important things that Google looks at in ranking a website is its load time on mobile devices. As a guideline, Google recommends that a site loads and becomes usable within 5 seconds on a mid-range mobile device with a 3G connection and within 3 seconds on a 4G connection.
Get Your Head Out of the Sand
You knew you had to have a website, so you built one. And there you have it -- your "presence" on the web.
Then along comes social media marketing and you give it full priority over all else Internet marketing related, because "everybody's on Facebook." And, of course, that's true. According to Facebook's fourth quarter 2017 report worldwide, there are over 2.13 billion monthly active Facebook users for Q4 2017. That's a number too big to ignore, no doubt, and you need to engage in effective social media management.
But I want to give you some other statistics you shouldn't ignore:
- 93% of online experiences begin with a search engine
- Google currently holds 80.5% of total search engine market share
- 81% of people perform some type of online research before making a large purchase
- 75% of people never scroll past the first page of search engines
- 70-80% of people ignore paid search results, choosing to only click on organic listings