Get Your Head Out of the Sand
You knew you had to have a website, so you built one. And there you have it -- your "presence" on the web.
Then along comes social media marketing and you give it full priority over all else Internet marketing related, because "everybody's on Facebook." And, of course, that's true. According to Facebook's fourth quarter 2017 report worldwide, there are over 2.13 billion monthly active Facebook users for Q4 2017. That's a number too big to ignore, no doubt, and you need to engage in effective social media management.
But I want to give you some other statistics you shouldn't ignore:
- 93% of online experiences begin with a search engine
- Google currently holds 80.5% of total search engine market share
- 81% of people perform some type of online research before making a large purchase
- 75% of people never scroll past the first page of search engines
- 70-80% of people ignore paid search results, choosing to only click on organic listings
Customer service is a tough thing to deliver, or so it seems. I've been having trouble with one of my services and the nightmare I've gone through to try and get this situation taken care of has left me frazzled, frustrated, and pissed.
It amazes me how easy it is to get signed up for something and have the money taken out of your account instantly, but try to get a refund, try to get service and all of a sudden you're on your own or it takes 4 to 6 weeks to see the money back in your account. Why didn't it take 4 to 6 weeks to take the money? A financial mystery.
Being self-employed and working from home has its advantages, to be sure. However, there are quite a few drawbacks. Not the least of which is staying motivated when you work by yourself.
I've put together 6 things that I do to help me stay motivated. Granted, I don't always do all of them and I can tell the difference when I don't, but, hey, it's only 6 things.
Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To get maximum results from Facebook Advertising, it just takes a few key steps.
1. Begin With a Clear Goal. Two of the most common goals would be to generate sales directly from the ad or to increase awareness of your business while building a contact list for future marketing efforts. Everything about your ad should be constructed with your primary goal in mind.
2. Choose the Geographic Area. Does your business only serve your local area? Do you sell products that can easily be shipped anywhere in the world? For either of these cases or anything in between, you can tailor the regions where your ads will appear to match your needs.
3. Customize Your Ad for The Demographic You Wish to Reach. Because of the information Facebook collects about its users, you can define the advertisement’s target market based on age, gender, location, interests, or several other criteria. Combining those criteria allows you to be specific when you construct your ad for that target.