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Monday, 21 September 2015 11:54

YouTube Marketing - Why You Need It

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Using YouTube as a marketing tool nowadays should be a given. It is, after all, the second largest search engine behind Google on the planet and the third most visited, exceeded only by Google and Facebook respectively. But many small business owners are not using it, or not using it effectively, because they don't know what to do.

Making a video and uploading it to YouTube is not hard. Some people may think that the video must be professionally produced, but that's just not so. In fact, lesser, or amateurish quality sometimes gets more views and shares than a slick, professional production. Why? Because people like real.

Today, with smart phones and their cameras being as good as they are, anyone can quickly shoot a 1 to 2 min. video explaining a product, a service, or just introducing yourself and your business to the world. The next thing to do is upload it to YouTube.

But, why is it important to have a YouTube account for marketing? Well, Google does own YouTube so that information is indexed along with all the other information that Google returns in search results and more and more people are watching video online with the increased access to high-speed Internet almost everywhere. Rather than just words on a page of video is more personal and can show off your goods and services far better than a still picture.

The next thing is to embed that video in your website from YouTube. Why not just embed the video directly onto your website? Well there are a couple of reasons for that. First, it creates links back and forth between you and YouTube. This can only help in SEO. The second reason is that YouTube's player is coded with HTML5, meaning that it is responsive in nature and will display correctly on any device.

YouTube can be one of the most effective advertising tools you have in your arsenal. Remember these key points:

  • Shorter is better. People have short attention spans and they lose interest quickly.
  • Your video doesn't need to be a slick, professional production. In fact, the more real you keep it, the better.
  • Upload your video to YouTube and embedded in your website using YouTube's player. This will make your video viewable on any device your visitor happens to be using.

Now, go out there and shoot some video!

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Jeff Barkacs

Jeff has been helping small business owners with their marketing since 1988. The last 12 years he has worked almost exclusively in Internet marketing building websites that get traffic, helping business owners understand and use social media to increase their bottom lines, and producing engaging video for use on websites and socail media. He also enjoys referring to himself in the third person.

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