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Wednesday, 03 August 2016 09:47

Do You Need Help with Social Media?

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Does your small business need a social media marketing agency?

Maybe not, but you might want to consider the following before making that decision.

According to recent statistics, 60% of small businesses say they use social media to market themselves, yet only about 12% of those surveyed feel that they're using it effectively.

Now, there are many factors that contribute to the low percentage of efficient use, including understanding which platforms to use and how, inconsistency with posting, and poor content. Here's another stat, though: Only 12% of businesses say they use a social media marketing manager or agency. Coincidence that that number matches the 12% mentioned above? I don't think so.

Today one of the biggest demands of every business is having and maintaining a good social media presence. And a marketing agency can help.

While the benefits of using a social media marketing agency for your business are many, here are the top 3:

1) Time

Social media marketing takes time. Time away from what you do best, running your business. After setting up your Facebook fan page years ago and promising yourself you're going to faithfully post and get new business, you quickly discover that posting consistently is a little more time-consuming than you thought. Coming up with valuable content, scheduling posts for off hours, responding to interactions, and building your following all take time soon you realize you haven't posted anything since Christmas of 2014.

2) Expertise

What kind of posts work best on which platforms? What are the best times of day to post? Is it better to link a Facebook post to a YouTube video or upload the video directly to Facebook?

Sure, the answers to these questions and more are out there, but we've already done the homework. A good social media marketing agency knows the answers already and can help put together a marketing strategy that gets you more followers and ultimately more business.

3) Resources

In order to be successful social media content needs to engage the audience. Simply stating a fact or occasionally sharing an article does not qualify as a successful strategy. The most shared content across all social media platforms is usually visual. You need someone who can find or create infographics, meme's, videos, and enhanced photos.

Look, we all know that time is money. Just considering these three factors mentioned above, utilizing the services of the right social media marketing agency will not only save you time and money, but build your brand recognition and bring in more customers which, obviously, makes you money. And that's a good thing!

Ready to find out what a social media marketing agency can do for you? Email me or give me a call and we can put together a strategy that works for you.

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Jeff Barkacs

Jeff has been helping small business owners with their marketing since 1988. The last 12 years he has worked almost exclusively in Internet marketing building websites that get traffic, helping business owners understand and use social media to increase their bottom lines, and producing engaging video for use on websites and socail media. He also enjoys referring to himself in the third person.

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