No, not really news, but your Facebook reach is declining. So is everyone else's. Organic reach has declined to 6%, a drop of almost 50% since October 2013.
Why the downward trend?
Two obvious reasons: First, Facebook has become a crowded place and there's only so much space in a person's newsfeed. There are over 18 million business pages on Facebook competing with yours.
The second reason is the Facebook wants to make money, making it necessary for you to pay for Facebook ads to increase your reach.
What shows up on a newsfeed?
So how do you show up on your customers' newsfeeds? According to Lars Backstrom, a Facebook engineer, there are as many as 100,000 factors that influence the content that goes on your newsfeed. And Facebook keeps this recipe very close to their vest.
According to a study conducted by Locowise, the average organic reach for Facebook pages is about 7% and this number varies depending on the total number of likes for page. Pages with less than 10,000 likes have an average organic reach of about 11%. Pages with 10,000 to 99,999 likes have an average organic reach of 6%, and Pages with over 100,000 likes have an average organic reach of only 5%.
What's the good news?
The good news for smaller businesses that we gleen from the study is that at least we're on the high end of 11% organic reach. Still, there must be ways that we can increase our impact.
Check out the infographic from Quick Sprout below and get some tips on how to improve your Facebook's organic reach.