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Monday, 12 October 2015 09:52

Your Facebook fan page has been HACKED!

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Okay, maybe not in the traditional sense of the word, but you are not in control of your content. Facebook could, at any time, deem something you post is inappropriate or unacceptable and take it down. They could even close your account. In fact, just recently Mark Zuckerberg was overheard talking with German Chancellor Minister Angela Merkle about censoring anti-immigrant posts in the midst of Europe’s refugee crisis. From earlier this month:

"On the sidelines of a United Nations luncheon, Merkel was caught on a hot mic pressing Zuckerberg about social media posts about the wave of Syrian refugees entering Germany, the publication reported.

The Facebook CEO was overheard responding that "we need to do some work" on curtailing anti-immigrant posts about the refugee crisis. "Are you working on this?" Merkel asked in English, to which Zuckerberg replied in the affirmative before the transmission was disrupted."

Now don't get me wrong, Facebook is a very powerful marketing tool. I believe that every business needs to have a Facebook fan page. However, your base, your anchor, needs to be your own standalone website. This is the only place on the web where you have complete control over your content, images, and videos.

Just a little something for those businesses who only have a Facebook fan page as their Internet presence to consider.

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Jeff Barkacs

Jeff has been helping small business owners with their marketing since 1988. The last 12 years he has worked almost exclusively in Internet marketing building websites that get traffic, helping business owners understand and use social media to increase their bottom lines, and producing engaging video for use on websites and socail media. He also enjoys referring to himself in the third person.

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