As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing:
1. Video content promotes brand recall.
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.
2. Video marketing can boost your site’s SEO.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.
Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
Here’s everything you need to know about video marketing and why it’s being hailed as the future of content:
Are you using hashtags to get the most out of your social media strategy? Do you know how many you should be using on each network?
Hashtags can push your posts to a whole new world beyond your existing followers, but each network is a few unwritten rules about how many work best. What's considered overkill and rude on some networks is perfectly acceptable on others.
Take a look at this infographic from QuickSprout for their social media hashtag guide.
Look, Facebook is big. You know that. And it’s still the biggest dog in the park, despite what you might have heard. Everyone is on Facebook, at least 64% of Americans over 12, anyway. And this number alone makes it a big deal for brands, big and small.
I’ve broken this into 2 parts: Users and usage; and businesses, brands, and marketing.
You've heard it 1000 times before – "The Customer Is King!" Customer service has to be at the forefront of our thinking when it comes to representing ourselves anywhere, whether it be online, on the phone, or in person. Well, apparently some customer service representatives haven’t gotten the memo on that. Or they misread “king” to be “krap.”
Today I had to pay a visit to my wireless carriers retail outlet. My wife's phone had begun to overheat and it was less than a month old. I thought I could just go in there and swap it out. I was wrong. Boy, howdy, was I wrong!
I'm greeted at the door by a pleasant enough young woman who wants to "check me in" so, I give her my name and explain in detail why I’m there. She tells me to take a seat at an empty table and someone would be with me soon (I'll find out later that my “soon” and her “soon” are very different). I find an open spot and see that all the other tables have someone sitting at them. There are two representatives, each helping a customer. I take a seat and get out my phone to check Facebook to pass the time, which I noticed to be 9:10 AM.
Maybe not, but you might want to consider the following before making that decision.
According to recent statistics, 60% of small businesses say they use social media to market themselves, yet only about 12% of those surveyed feel that they're using it effectively.
Now, there are many factors that contribute to the low percentage of efficient use, including understanding which platforms to use and how, inconsistency with posting, and poor content. Here's another stat, though: Only 12% of businesses say they use a social media marketing manager or agency. Coincidence that that number matches the 12% mentioned above? I don't think so.
Today one of the biggest demands of every business is having and maintaining a good social media presence. And a marketing agency can help.
While the benefits of using a social media marketing agency for your business are many, here are the top 3:
No, not really news, but your Facebook reach is declining. So is everyone else's. Organic reach has declined to 6%, a drop of almost 50% since October 2013.
Why the downward trend?
Two obvious reasons: First, Facebook has become a crowded place and there's only so much space in a person's newsfeed. There are over 18 million business pages on Facebook competing with yours.
The second reason is the Facebook wants to make money, making it necessary for you to pay for Facebook ads to increase your reach.
So how do you show up on your customers' newsfeeds? According to Lars Backstrom, a Facebook engineer, there are as many as 100,000 factors that influence the content that goes on your newsfeed. And Facebook keeps this recipe very close to their vest.
Okay, maybe not in the traditional sense of the word, but you are not in control of your content. Facebook could, at any time, deem something you post is inappropriate or unacceptable and take it down. They could even close your account. In fact, just recently Mark Zuckerberg was overheard talking with German Chancellor Minister Angela Merkle about censoring anti-immigrant posts in the midst of Europe’s refugee crisis. From CNBC.com earlier this month:
Using YouTube as a marketing tool nowadays should be a given. It is, after all, the second largest search engine behind Google on the planet and the third most visited, exceeded only by Google and Facebook respectively. But many small business owners are not using it, or not using it effectively, because they don't know what to do.
Making a video and uploading it to YouTube is not hard. Some people may think that the video must be professionally produced, but that's just not so. In fact, lesser, or amateurish quality sometimes gets more views and shares than a slick, professional production. Why? Because people like real.
Today, with smart phones and their cameras being as good as they are, anyone can quickly shoot a 1 to 2 min. video explaining a product, a service, or just introducing yourself and your business to the world. The next thing to do is upload it to YouTube.
I read a great article in Entrepreneur magazine last night. It was about fighting the enemy of fear. For many of us entrepreneurial types we can get complacent and complacency leads to fear and fear, I have come to find out, can actually cause inaction. We get to the point where there is so much to do that we become overwhelmed and don't do anything. So, I appreciated the tips in the article, but I wanted to add some of my own.
Right now I am basically a one-man show. I sell the websites, I design the websites and I help maintain my clients existing websites. Sometimes the realization that it is just me against the world 9or seems to be) becomes too much for me to bear and I begin concentrating on the negatives and that old fear sets in. So here are few things that I do most days (admittedly, I need to be more consistent) and it truly does make a difference: