Mobile technology has grown to be a part of everyday life for most of us. Unfortunately, not everyone considers the use of a smartphone when it comes to website design. In today’s market, you might as well send your customers to your competitors. That’s essentially what not having a mobile-friendly site is doing.
By not having a responsive website that displays well on smartphones and tablets, you’re alienating a majority of your audience. This will undoubtedly result in losing out on revenue.
Since the first of the year, I've been designing my clients' websites mobile first. In other words, I build them giving priority to how well they function and display on mobile devices. Here are 6 reasons why:
1. Desktop vs Mobile Users
In 2016, mobile users surpassed desktop in Internet traffic. Today, just over 52% of all Internet users browse websites from a smartphone. This means that more than half of those people visiting your site are doing so from mobile technology.
Why is this important? Because having a basic site simply does not look good when viewed on a small screen. It’s more difficult to use and requires visitors to zoom into content in order to read it. The experience results in a poor opinion from the visitor, who may not come back to your site later.
In this video, I'll show you how to use 3 free tools to make your social media marketing easier.
You'll see how Feedly can help you find interesting content to share with your followers.
I'll show you Buffer, a great tool for scheduling your posts and give you valuable info about each post's performance.
And finally Canva, a free image editor made especially for social media marketers to create stunning visuals for your posts.
Now, before we get started I want to make it clear that I'm no engineer. Websites, SEO, and marketing? Got ya covered! Automotive repair? Not so much.
A HILLBILLY FIX
Months ago the inside driver’s door handle on my car broke. For a while, I would roll down the window to open the door from the inside. It was inconvenient, but when it comes to things mechanical, I’m not all that savvy.
With winter coming I needed a better way to open my door, so I took off the door handle, rigged a small chain around the cable that opens the latch, then fed it through the opening by the handle and voila! A redneck rigging to be sure, but it got the job done.
Gotta Have Speed, Baby!
It's no secret that Google has been focused on getting marketers and site owners to improve mobile site experience for quite a while. And now, with almost 60% of searches done on mobile devices, it's more important than ever.
From an SEO standpoint not having a website that is responsive (mobile-friendly) is costing you money. Look, when people are ready to buy they search for the product or service that they need. They don't search in a book, they search on Google. It’s so common that “Googling” is now a part of our vocabulary.
One of the important things that Google looks at in ranking a website is its load time on mobile devices. As a guideline, Google recommends that a site loads and becomes usable within 5 seconds on a mid-range mobile device with a 3G connection and within 3 seconds on a 4G connection.
Get Your Head Out of the Sand
You knew you had to have a website, so you built one. And there you have it -- your "presence" on the web.
Then along comes social media marketing and you give it full priority over all else Internet marketing related, because "everybody's on Facebook." And, of course, that's true. According to Facebook's fourth quarter 2017 report worldwide, there are over 2.13 billion monthly active Facebook users for Q4 2017. That's a number too big to ignore, no doubt, and you need to engage in effective social media management.
But I want to give you some other statistics you shouldn't ignore:
- 93% of online experiences begin with a search engine
- Google currently holds 80.5% of total search engine market share
- 81% of people perform some type of online research before making a large purchase
- 75% of people never scroll past the first page of search engines
- 70-80% of people ignore paid search results, choosing to only click on organic listings
Customer service is a tough thing to deliver, or so it seems. I've been having trouble with one of my services and the nightmare I've gone through to try and get this situation taken care of has left me frazzled, frustrated, and pissed.
It amazes me how easy it is to get signed up for something and have the money taken out of your account instantly, but try to get a refund, try to get service and all of a sudden you're on your own or it takes 4 to 6 weeks to see the money back in your account. Why didn't it take 4 to 6 weeks to take the money? A financial mystery.
Being self-employed and working from home has its advantages, to be sure. However, there are quite a few drawbacks. Not the least of which is staying motivated when you work by yourself.
I've put together 6 things that I do to help me stay motivated. Granted, I don't always do all of them and I can tell the difference when I don't, but, hey, it's only 6 things.
Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To get maximum results from Facebook Advertising, it just takes a few key steps.
1. Begin With a Clear Goal. Two of the most common goals would be to generate sales directly from the ad or to increase awareness of your business while building a contact list for future marketing efforts. Everything about your ad should be constructed with your primary goal in mind.
2. Choose the Geographic Area. Does your business only serve your local area? Do you sell products that can easily be shipped anywhere in the world? For either of these cases or anything in between, you can tailor the regions where your ads will appear to match your needs.
3. Customize Your Ad for The Demographic You Wish to Reach. Because of the information Facebook collects about its users, you can define the advertisement’s target market based on age, gender, location, interests, or several other criteria. Combining those criteria allows you to be specific when you construct your ad for that target.