Are you using hashtags to get the most out of your social media strategy? Do you know how many you should be using on each network?
Hashtags can push your posts to a whole new world beyond your existing followers, but each network is a few unwritten rules about how many work best. What's considered overkill and rude on some networks is perfectly acceptable on others.
Take a look at this infographic from QuickSprout for their social media hashtag guide.
Look, Facebook is big. You know that. And it’s still the biggest dog in the park, despite what you might have heard. Everyone is on Facebook, at least 64% of Americans over 12, anyway. And this number alone makes it a big deal for brands, big and small.
I’ve broken this into 2 parts: Users and usage; and businesses, brands, and marketing.
You've heard it 1000 times before – "The Customer Is King!" Customer service has to be at the forefront of our thinking when it comes to representing ourselves anywhere, whether it be online, on the phone, or in person. Well, apparently some customer service representatives haven’t gotten the memo on that. Or they misread “king” to be “krap.”
Today I had to pay a visit to my wireless carriers retail outlet. My wife's phone had begun to overheat and it was less than a month old. I thought I could just go in there and swap it out. I was wrong. Boy, howdy, was I wrong!
I'm greeted at the door by a pleasant enough young woman who wants to "check me in" so, I give her my name and explain in detail why I’m there. She tells me to take a seat at an empty table and someone would be with me soon (I'll find out later that my “soon” and her “soon” are very different). I find an open spot and see that all the other tables have someone sitting at them. There are two representatives, each helping a customer. I take a seat and get out my phone to check Facebook to pass the time, which I noticed to be 9:10 AM.
Maybe not, but you might want to consider the following before making that decision.
According to recent statistics, 60% of small businesses say they use social media to market themselves, yet only about 12% of those surveyed feel that they're using it effectively.
Now, there are many factors that contribute to the low percentage of efficient use, including understanding which platforms to use and how, inconsistency with posting, and poor content. Here's another stat, though: Only 12% of businesses say they use a social media marketing manager or agency. Coincidence that that number matches the 12% mentioned above? I don't think so.
Today one of the biggest demands of every business is having and maintaining a good social media presence. And a marketing agency can help.
While the benefits of using a social media marketing agency for your business are many, here are the top 3:
No, not really news, but your Facebook reach is declining. So is everyone else's. Organic reach has declined to 6%, a drop of almost 50% since October 2013.
Why the downward trend?
Two obvious reasons: First, Facebook has become a crowded place and there's only so much space in a person's newsfeed. There are over 18 million business pages on Facebook competing with yours.
The second reason is the Facebook wants to make money, making it necessary for you to pay for Facebook ads to increase your reach.
So how do you show up on your customers' newsfeeds? According to Lars Backstrom, a Facebook engineer, there are as many as 100,000 factors that influence the content that goes on your newsfeed. And Facebook keeps this recipe very close to their vest.
Okay, maybe not in the traditional sense of the word, but you are not in control of your content. Facebook could, at any time, deem something you post is inappropriate or unacceptable and take it down. They could even close your account. In fact, just recently Mark Zuckerberg was overheard talking with German Chancellor Minister Angela Merkle about censoring anti-immigrant posts in the midst of Europe’s refugee crisis. From CNBC.com earlier this month:
Using YouTube as a marketing tool nowadays should be a given. It is, after all, the second largest search engine behind Google on the planet and the third most visited, exceeded only by Google and Facebook respectively. But many small business owners are not using it, or not using it effectively, because they don't know what to do.
Making a video and uploading it to YouTube is not hard. Some people may think that the video must be professionally produced, but that's just not so. In fact, lesser, or amateurish quality sometimes gets more views and shares than a slick, professional production. Why? Because people like real.
Today, with smart phones and their cameras being as good as they are, anyone can quickly shoot a 1 to 2 min. video explaining a product, a service, or just introducing yourself and your business to the world. The next thing to do is upload it to YouTube.
I read a great article in Entrepreneur magazine last night. It was about fighting the enemy of fear. For many of us entrepreneurial types we can get complacent and complacency leads to fear and fear, I have come to find out, can actually cause inaction. We get to the point where there is so much to do that we become overwhelmed and don't do anything. So, I appreciated the tips in the article, but I wanted to add some of my own.
Right now I am basically a one-man show. I sell the websites, I design the websites and I help maintain my clients existing websites. Sometimes the realization that it is just me against the world 9or seems to be) becomes too much for me to bear and I begin concentrating on the negatives and that old fear sets in. So here are few things that I do most days (admittedly, I need to be more consistent) and it truly does make a difference:
So, I was talking to a client and friend this morning, Maureen O'Hare of A Jewel Home Decor and More, and we were discussing the launch of her new website. We discussed ways to get traffic to the site, but then she asked about repeat traffic. What should she do to get people to come back to the site once they've been there? We talked about driving traffic through Facebook posts and Pinterest pins, but I always brought it back to blogging.
I stressed to Maureen the importance content marketing, using your website's content to work for you by bringing in visitors. I extolled the benefits of consistency in the blogging effort. I told her that all her blog posts didn't need to be tomes of information paragraphs long. I mentioned that one of my favorite bloggers, Seth Godin, sometimes would just write a couple of sentences and that was his blog post. The point was that he was blogging, that he was adding relevant content to his website frequently. And, consequently, he's a very successful online marketer and consultant. (Obviously, Seth Godin has done more than simply write blog posts. He's a successful author and marketer. I just wanted to point out that sometimes short is sweet.)
I've had to deal with it more times than I care to remember: People have a domain name for an existing website, but have no idea where the name is registered, who has access to the account, and who's listed as the registrant. And so we begin the wonderful odyssey of trying to claim the domain name and point it to the new website.
I tell you, sometimes I play hell trying to get these domain names released from past web designers. They're like a dog with a bone. They don't want to lose a client and they think that if they hold the domain name ransom or make it difficult for me to get, the client will just want to give up and stay with them. (At least, that's all I can figure that's going through their heads.) In fact, I recently had the developer in the Kansas City area tell me that he's not going to make it easy for me to get the client's domain name. Quote: "I'm not in the habit of making life easy for my competitors." And he didn't.